The Beginning of SilverDrive

SilverDrive began with a fascination with mobility and a conviction about what being driven should feel like. The company grew out of a personal driver business called Safe&Well Personal Drivers, rooted in the Dutch driving world, and later took its standard of service international under the name SilverDrive. The mission has not changed since day one: bring back class, elegance and comfort to being driven.

This is the story of how it started.

Fascinated by mobility

Everything that moves has always been at the heart of SilverDrive: trains, aeroplanes and above all cars, and the question of how people get from one place to another. That interest started with the technical side, understanding cars from the inside out.

Over time the focus shifted. Knowing how an engine works matters, but it is not what clients remember. What they remember is what a journey does for the person in the back seat: arriving rested, on time and without having to think about the road.

The inspiration

The idea for a chauffeur company came from close to home, from years of experience in the Dutch driving world and in the luxury chauffeur industry.

There was also something to correct. The rise of ride-hailing platforms had made transport cheaper and more convenient, but it had also eroded the experience of being driven. A ride became a commodity: an anonymous driver, a car that might or might not be clean, a price that changed with demand. The motivation was to bring that experience back to the level people used to know, built on three pillars: class, elegance and comfort.

The start: Safe&Well Personal Drivers

Those three pillars came together under the name Safe&Well Personal Drivers. The early years were about learning the craft properly: how to read a client, how to be on time without exception, how to be present when needed and invisible when not.

Over many years, Safe&Well built up a loyal client base and a solid international network of partners, hotels and corporate travel managers. Clients came back because the service was consistent, personal and discreet.

From Safe&Well to SilverDrive

With that network in place, the next step was the international landscape: making the same level of service available to a larger group of people throughout Europe. That step was realised under a new name: SilverDrive.

Since its launch, SilverDrive has become a trusted partner for executives, families, event organisers and private aviation clients. Flawless quality and a personal, discreet approach are the areas where the company set itself apart, and they are still the standard every booking is measured against.

What SilverDrive looks like today

• An own fleet of Mercedes-Benz E-Class, S-Class, Maybach S-Class, EQS, V-Class and EQV with massage seats, the BMW i7, Sprinters and a Setra touring coach. See the full fleet.
• Screened, English-speaking chauffeurs, available 24/7 across the Netherlands and Europe.
• Fixed prices agreed at booking: no meter, no surge pricing.
• Airport specialists, with flight tracking and 60 minutes of free waiting on arrivals at Schiphol, including the Schiphol VIP Centre and Jet Aviation.
• A wide range of services, from airport transfers and business chauffeurs to weddings, events, roadshows and long-distance trips.

The mission of SilverDrive

SilverDrive’s mission is to show that a driver is more than just a driver. We do more than drive: we take the logistics of a journey off your plate so you can focus on what matters.

A chauffeur ride can be more than a move from A to B. It can make the difference between a draining day and a successful one, in which you arrive with the energy and clarity to handle whatever comes your way. Time in the car becomes time to prepare, to make the call you have been postponing, or simply to rest. And at the end of the day, it means being more present at home.

The values behind every ride

• Punctuality. The car is there before you are.
• Discretion. What is said in the car stays in the car.
• Care. Water on board, the temperature you like, help with your luggage, preferences remembered for next time.
• Safety. Well-maintained vehicles and calm, professional driving. Read more about how we approach safety.

What you can expect on your first ride

The founding ideas translate into very practical things. When you book, you receive a confirmation with a fixed price, so there is no meter and no discussion afterwards. On the day, your chauffeur arrives early, in a clean car, and knows the route and any special instructions before you get in. At the airport, your flight is tracked and you are met in the arrivals hall with a name sign.

During the ride, the chauffeur adapts to you. Some clients want to talk about the city; others want silence to work or sleep. Both are fine. Afterwards, we keep a note of your preferences, from the drink you like to the route you prefer, so your next ride starts where the last one ended.

SilverDrive at your service

What started as a childhood fascination with mobility has grown into a chauffeur company that serves clients from Amsterdam to Paris and beyond. The pillars are the same as on the first day: class, elegance and comfort.

Want to know more about the people behind the wheel? Visit our about page, read our welcome to SilverDrive introduction, or simply book your first ride and experience it yourself.